The luxury brand, which realized Yves Saint Laurent’s childhood dream, is opening its first and the world’s largest boutique on the Champs-Élysées on Saturday, December 9. Magnificent architecture, especially for a house beloved by the French. He is meeting with his president.
In a wonderful interview with Le Figaro in 1991, Yves Saint Laurent talked about his difficult high school years, at a time when bullying in school was not yet talked about, and he said: “One day, when I was 16, I said to the boys in my class: “Soon my name will be written in letters of fire on the Champs-Élysées.” I was obsessed with this idea. » If the fashion designer could not fulfill this promise throughout his life, the house he founded together with Pierre Bergé put his signature on number 123, “the most beautiful street in the world”, for the first time.
Designed by “Yves” successor Anthony Vaccarello, the brand’s largest boutique in the world hosts artists’ works, Chesterfield jackets, pencil skirts, muslin blouses, YSL logo bags and other exclusive creations in these “cathedral-high” spaces. . Francesca Bellettini, CEO of the Kering brand, explains the behind-the-scenes of this project.