In recent times, the podiums have multiplied; But if there are two that the world looks to to understand trends, it’s always Milan and Paris. Let’s start with the Italian one, which presents the spring-summer 2024 collections, but not only: it is a gymkhana of presentations, meetings, cocktails, dinners and events. Indeed, the first event of this edition is a big party, with a parade of stockings courtesy of Calzedonia. The stockings and swimwear brand of the eponymous empire surprised with an endless fuchsia carpet, on which it attracted a long list of VIPs, grouped by respective country: as Americans Ashley Graham, Tony Garrn And Leighton Meester or the powerful Spanish delegation with Sarah Carbonero, Hiba Abouk, Vicky Martin Berrocal and the beautiful Paula Echevarria.
We continue to create our homeland, with Penelope Cruz. With the elegantly dressed Madrid native, we start on Wednesday to discover her signature for Geox. “We are delighted that she will be our first ambassador,” he noted. Mario Moretti Polegato, founder and president of the company. In addition, the Almodovarian muse, with her sister, also an actress Monica Cruzwill launch a capsule collection for the shoe brand, which will hit stores in 2024.
At midday, the first big fashion week show, Fendi, takes place. The first row states: Demi Moore, Cara Delevingne, Kate Moss, Naomi Campbell and a resurgence Linda Evangelist (Last year, she admitted that cosmetic surgery had left her “disfigured”). Last season, we already saw a return to the classics, to sobriety as a refuge in uncertain times. This silent luxury reinforced by the Succession series phenomenon. “In Rome, there is an elegance in simplicity, which is a real luxury,” concedes Fendi artistic director Kim Jones. Jones avoided ostentation (small logo, only camouflaged in geometric prints) and presented pieces in washed silk or sheepskin, in a soft palette with a predominance of pearl gray, blue or beige (and some hints of fluoride eye). Shoes, comfortable: ballerinas, low ankle boots and sensible heels. The bags, under the creative direction of Silvia Venturini Fendiwere the protagonists, as well as the avant-garde jewels of Delfina Delettrez Fendiat that time, daughter of Silvia
It was also aligned with calm elegance Alberta Ferretti. In the courtyard of an emblematic place in the old town of Milan, the medieval Sforza Castle, and in the middle of a predicted storm, the models (among whom was the top Irina Shayk) walked around in ethereal dresses swaying in the wind and impeccable suits, mixing the pragmatic with an ethereal femininity. And, once again, the chromatic sobriety, broken only by a touch of magenta, with a predominance of white, sky blue and earth tones.
It was never minimalist Roberto Cavalli and, true to its DNA, its successor is also not Fausto Puglisi. The emblems of the house were in this collar, decorated with jungle plants: exuberance, sensuality, prints (in this case, many florals). And dizzying platforms, feathers, fringes… Glamor and fantasy!
Also preserves the elements of Etro Vincenzo Marco, with its iconic cashmere appearing from time to time, and the sophistication of the elements (like the mix of seemingly shocking prints or fabrics like denim).