ANDThe town of Salamanca from La Alberca emerged winner of the 10th edition of the competition Together we shine brighterwho organizes Ferrero Rocher every Christmas. The prize for the competition is the brand’s signature Christmas lighting.
The city surpassed the other finalist, Celanova (Ourense), who were the only two to reach the final phase.
As indicated Ferrero In a press release, “the involvement and great mobilization of the municipality, institutions and residents of the neighborhood were essential to obtain maximum support.” This city of Salamanca is known for its hams and its numerous companies dedicated to this sector.
“The municipality carried out different initiatives to become the winner of the competition. Social networks were flooded with photographs, videos and hashtags of La Alberca, with the participation of the tiktokers of the region,” he emphasizes.
“In addition, the town hall hid Ferrero Rocher chocolates every day in different areas of the city and revealed different clues in the form of verses through social networks. Neighbors, from the youngest to the oldest, took to the streets at the request. search for these golden chocolates. treasures”, they add of the organization.