Valextra bags are a Milan institution in Paris

Milan-based leather goods company Valextra and its Tric Trac bag (center). Valextra

The manufacturer of leather goods with the functional design and refined aesthetics loved by women in the Lombard capital is moving to Paris.

Rue Saint-Honoré in Paris is surrounded by Longchamp, Loewe, Hervé Chapelier, Celine and a little further on, the small Valextra boutique on Rue Cambon next to Chanel is an outsider. Luckily its neighbor is Fendi, a citizen born in Rome (but adopted French because it’s part of LVMH). Valextra – contraction vageria, luggage and extra in VF – he is Milanese. And it’s not a detail, it’s even a signature. With both the refined aesthetics so loved by the women of the Lombard capital and the functional design that is part of the Gio Ponti “school”.

Little known in France compared to transalpine counterparts like Gucci, the brand is nevertheless an institution. “ It was founded in 1937 in Piazza San Babila by Giovanni Fontana, who had an engineer or architect approach rather than a creative director in his designs, especially from the post-war period onwards.recalls CEO Xavier Rougeaux.Fontana is also a part of this…

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